Following the recent frosty relationship between Mubadala Group owners of Etisalat United Arab Emirate (UAE) and EMTS (Nigeria), a new name might be in the offing to replace Etisalat Nigeria which technically ceased to be a part of the Etisalat Group. It would be recalled that the original spectrum with which Etisalat Nigeria kicked off operations in Nigeria was procured from Alhieri Engineering Nigeria Limited, an IT special purpose vehicle owned by the mega billionaire industrialist Aliko Dangote.
Sources close to Africa Telecom and IT have disclosed that Etisalat Group may have terminated management and technical supports to EMTS trading as Etisalat Nigeria, but the termination of agreements governing the use of Etisalat’s brand is inconclusive, Africa Telecom & IT can authoritatively report. Although the relationship between Etisalat Group and EMTS may have suffered following the indebtedness of the telco to a consortium of banks, both parties are careful in order not to precipitate backlash action aftermath of an abrupt name change.
Insiders said that both parties have agreed to a new date of July 21, 2017 to make public the outcome of their discussions regarding rebranding and other matters.
Etisalat Nigeria says it is not in denial of the news making rounds regarding Etisalat Group’s withdrawal of the right to the continued use of the Etisalat brand in Nigeria by EMTS. But Etisalat Nigeria sounds positive Etisalat may last longer than envisaged.
Agency report says Etisalat and EMTS are currently negotiating new agreement for technical services, strategic procurement support and the use of Etisalat brand. “Agreements are still under discussion between parties.”
The report further says legal process has not completed in Nigeria on transfer of EMTS Holding BV’s shares in EMTS to United Capital Trustees. It is likely that the deadline of late July was set in order for the legal processes to round off.
EMTS Vice President Regulatory and Corporate Affairs, Ibrahim Dikko in a release made available to Africa Telecom & IT stated mutual respectability still rules as far as relationship between the Etisalat Group and EMTS.
“EMTS has a valid and subsisting agreement with the Etisalat Group, which entitles EMTS to use the Etisalat brand, notwithstanding the recent changes within the Company. Indeed, discussions are ongoing between EMTS and Etisalat Group pertaining to the continued use of the brand, and EMTS will issue a formal statement once discussions are concluded. The final outcome on the use of the brand in no way affects the operations of the business as our full range of services remain available to our customers.
“EMTS launched in Nigeria in 2008 with “0809ja” to affirm the “Nigerianness” of our origin and sphere of influence. In our 9 years of operation, we have remained a prime driver and avid supporter of the Nigerian spirit of excellence, and we will continue to stay true to our “Naijacentric identity”. This notion is strongly reflected in our core messages and depicted in major projects and initiatives which we have been known to support. All these initiatives have their foundation embedded in supporting key aspects of the Nigerian fabric: building Nigerian businesses and empowering Nigerian’s with a focus on the youth.
“Nigeria remains the soul of EMTS’ business and we have made the brand alluring to our teeming subscribers who see a piece of the spirit and character of Nigeria in everything we do. EMTS is here to stay and we wish to assure our esteemed customers that our core values of youthfulness, customer-centricity and innovation will remain the pillars on which we operate. We thank our esteemed customers for their abiding faith in us.”
By Clifford Agugoesihappy wheels