MTN RWANDA has introduced a mobile television platform named – MTN TV – Irebere Nawe. This is a mobile application that allows users to stream and share videos on their Android data-enabled handsets at a very affordable price.
Commenting about the new service, MTN’s Senior Manager of Marketing Operations, Gaspard Bayigane said, “MTN TV is based on a local cloud concept whereby all content is available locally here in Rwanda which enables users to stream video content nearly two times faster that non locally hosted content, saving the customer on buffering time.”
A distinct advantage of MTN TV is that customers will be able to select the channels of their choice from a bouquet of channels provided and pay for a bundle as low as 100Rwf.
The application provides an additional platform for the content providers to share their content such as TV stations, artists, Movie producers, Comedians, Media houses, Music houses, and so forth.
“The MTN TV service will deliver an exciting bouquet of rich local and international content to Rwandans. This service bears testimony to the commitment of the company to lead innovation and customer satisfaction in the industry,” Bayigane added.
In addition to streaming video, MTN TV will have advertising services on the application to offer clients a yet another platform to advertise their products and services. The ads are run as in-app ads or popup ads that appear in the process of streaming or browsing the app menus.
The launch of MTN TV is another bold demonstration of MTN’s dedication in driving data growth and development by enabling Rwandans to keep pace with the latest global trends and converged solutions.